Harry’s Razors | Deconstructing Harry’s

Showcasing Harry’s craftsmanship and competing with Gillette in a razor sharp market

ASK
Despite having their own factory in Germany and over 100 years of craftsmanship, Harry’s is still perceived as a young DTC brand. In fact, their blade quality is on-par with Gillette’s.

APPROACH
We decided to communicate modern craftsmanship and shine a light on how the blades are made, deconstructing the precise manufacturing process, in a step-by-step manner that will take consumers on a journey from the steel furnace to their bathroom shelf.

EXECUTION
Working with Harry’s product team, we created films around The German Factory Process, the Gothic Arch Shape that makes the blades more durable, the Swedish Steel Manufacturing and the Deconstructed Craftsmanship. The 3D execution was produced completely remote with our partners Frame in Copenhagen.